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Search Engine Marketing

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Course Provider:
Product Code: APT/06

This session is presented by a digital marketing professional, Rahul Jain, who will explain to you on how to increase better and qualified traffic to the website by investing in paid advertising services online and achieve desired results can take up this course.

You will learn various terminologies used in Search Engine Marketing like keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your website.


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This session is presented by a digital marketing professional, Rahul Jain, who will explain to you on how to increase better and qualified traffic to the website by investing in paid advertising services online and achieve desired results can take up this course. 

You will learn the importance of Search Engine Marketing in order to promote your website and increase visibility of it on a search engine results page.  You will learn how to drive better and qualified traffic to your website from search engines. You will learn various terminologies used in Search Engine Marketing like keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your website.

Course Details:

  • Duration: 9:24 Minutes
  • Language: English

 

  1. Introduction to SEM
  2. What is Google Adwords?
  3. What is Search network & Display network?
  4. Basic Concepts & Terminologies used in Search Engine Marketing
  5. What is Ad Rank & Quality score?

Any computer literate handling a website or anyone who is interested in understanding the search engine marketing concept in digital marketing and wants to know how to increase better and qualified traffic to the website by investing in paid advertising services online and achieve desired results can take up this course.

Rahul Jain is the Founder Director of InnoServ Solutions Pvt Ltd. and is leading company's foray into Digital Marketing consultation. 
 
Currently Rahul is working on few innovative projects in the segment of Digital Marketing with the teams from IIM Indore. Rahul is leading annual research work 'Adaption of Social Media in Academia and Social Media Usage by NGO's - Research SUN.
 
Under InnoServ Digital Learning Services, Rahul regularly conducts sessions / workshops and has trained 1000+ budding MBA Marketing students on 'Digital Marketing Trends, Tools & Techniques'. 
He has conducted various Joint Certification Programs/ workshops / events/ colleges in Symbiosis Institute of Business Management, Pune; Xaviers Institute of Social Sciences, Ranchi;  Kirloskar Institute of Advance Management Studies, Pune and many more...
 

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