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Introduction to Digital Marketing

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Product Code: APT/04

Introduction to Digital Marketing will give you an overview of the digital marketing world. This course is presented by Rahul Jain, an expert in the field of Digital marketing. In this course he has explained how digital marketing is different from the traditional medium of marketing that organizations have been using to reach out to their set of target audience. 
 
In this course you will understand various components of digital marketing which can be used to design a successful digital marketing strategy. 
 
This course will explain to you various benefits of digital marketing for all businesses and will also give you an insight of different career opportunities in the field of digital marketing. 
 

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Introduction to Digital Marketing will give you an overview of the digital marketing world. This course is presented by Rahul Jain, an expert in the field of Digital marketing. In this course he has explained how digital marketing is different from the traditional medium of marketing that organizations have been using to reach out to their set of target audience. 
 
In this course you will understand various components of digital marketing which can be used to design a successful digital marketing strategy. 
 
This course will explain to you various benefits of digital marketing for all businesses and will also give you an insight of different career opportunities in the field of digital marketing.                                                                          
 
You will learn about the world of digital marketing, components of digital marketing, understand the importance of digital marketing activities and also the traditional marketing activities. You will understand the benefits of digital marketing and the career prospects in digital marketing. 
 

1. What is Digital Marketing?

2. Components of digital marketing

3. Digital marketing Vs Traditional marketing 

4. Benefits of digital marketing

5. Careers in digital marketing

Any computer literate who wants to understand the latest marketing channel to reach out to their target audience through the virtual world and gain insights about the subject can take up this course.

Rahul Jain is the Founder Director of InnoServ Solutions Pvt Ltd. and is leading company's foray into Digital Marketing consultation. 
 
Currently Rahul is working on few innovative projects in the segment of Digital Marketing with the teams from IIM Indore. Rahul is leading annual research work 'Adaption of Social Media in Academia and Social Media Usage by NGO's - Research SUN.
 
Under InnoServ Digital Learning Services, Rahul regularly conducts sessions / workshops and has trained 1000+ budding MBA Marketing students on 'Digital Marketing Trends, Tools & Techniques'. 
He has conducted various Joint Certification Programs/ workshops / events/ colleges in Symbiosis Institute of Business Management, Pune; Xaviers Institute of Social Sciences, Ranchi;  Kirloskar Institute of Advance Management Studies, Pune and many more...
 

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